SMMT Outdoor
Kitchensmmtoutdoor.com
Average
out of 100
SMMT Outdoor's collab page has a solid product concept and a well-structured bundle upsell system, but it is undermined by three compounding problems: the mobile review widget is broken and shows zero reviews, the page load is critically slow at 24.2s LCP, and there is no sticky CTA on mobile. The brand's strongest dimension is purchase friction structure — the 1/2/4-pack bundle selector with percentage savings is clear and well-designed. The single most critical gap is the broken mobile social proof display, which turns 114 real reviews into a trust-destroying '0 Reviews' signal at the exact moment a cold visitor is deciding whether to trust the brand.
Top Finding
On mobile, the star rating shows '0 Reviews' and empty stars directly below the thumbnail strip — this is a critical trust killer. The desktop screenshot correctly shows '4.4 | 114 Reviews', suggesting the mobile rendering is pulling incorrect or cached data, or the review widget is failing to load on mobile.
social proof · critical
+10 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.