Smidge®
Supplementsgetsmidge.com
Average
out of 100
Smidge's HCl + Enzymes page has a clean purchase flow with a well-executed Subscribe & Save toggle, clear shipping callouts, and a sticky CTA — making Purchase Friction its strongest dimension. However, the page is critically undermined by a 28/100 PSI mobile score (17.6s LCP) that will cause most cold visitors to abandon before the page renders, and by the absence of a benefit-led headline, lifestyle video, photo reviews, and any third-party trust signals. The single most critical gap is mobile page speed, which makes every other optimization irrelevant until fixed.
Top Finding
Only 46 reviews are shown, which scores in the 11–99 range. For a $42.95 supplement competing in a crowded digestive health category, this volume is low and may undermine trust. No customer photo reviews or UGC are visible anywhere in the screenshots.
social proof · high
+9 more findings in the full teardown
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.