Skinny Mixes
Food & Beverageskinnymixes.com
Average
out of 100
Skinny Mixes has a well-structured product page with clear naming, benefit-forward copy, and a functional subscription option, making Clarity its strongest dimension. However, the page is critically undermined by a PSI mobile score of 32 — a 25.9-second LCP will cause most cold mobile visitors to bounce before the page loads. The absence of a sticky CTA on mobile scroll, no visible shipping or return guarantee near the buy button, and only 40 reviews with no UGC or press mentions compound the conversion gap significantly.
Top Finding
The 'Add To Cart - $24.99' button is prominent and pink on mobile, but it does NOT appear to be sticky on scroll — once the user scrolls past the CTA area into the ingredient education section, the button disappears. A sticky add-to-cart bar is absent on mobile.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.