Skinfix USA
Beautyskinfix.com
Average
out of 100
Skinfix has a well-structured product page with clear naming, smart Subscribe & Save mechanics, and strong UGC content — but almost none of the best assets (lifestyle imagery, video, UGC reviews, press badges) are visible to a cold mobile visitor above the fold. The single most critical gap is a catastrophic PSI score of 31 with a 21-second LCP, which will cause the majority of paid and organic mobile traffic to bounce before the page even loads. Fixing mobile performance alone could unlock significant conversion recovery.
Top Finding
PSI mobile score is 31/100 with an LCP of 21.2s and TBT of 1,300ms. A 21-second largest contentful paint means the hero product image is loading catastrophically slowly for cold mobile visitors — most will bounce before the page is usable.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.