Salt of the Earth
Supplementsdrinksote.com
Average
out of 100
Salt of the Earth's variety pack page has a solid structural foundation: clear product name and price above the fold, a well-placed star rating, a Subscribe & Save toggle, and a credible doctor endorsement. The page's strongest dimension is Clarity, where benefit bullets and pricing are well-organized. The single most critical gap is mobile performance — a 23.1-second LCP will cause the majority of cold mobile traffic to abandon before the page renders, making every other optimization on the page irrelevant until load speed is fixed.
Top Finding
PSI mobile score is 53/100 with an LCP of 23.1 seconds and FCP of 8.9 seconds. These are critically slow load times for a cold mobile visitor — a 23-second LCP means the hero image is not rendered for nearly half a minute on a typical mobile connection, which will cause significant bounce before the page is even seen. TBT of 170ms is acceptable but the FCP and LCP figures are the dominant conversion killers here.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.