roe Wellness
Beautyroewellness.com
Average
out of 100
roe Wellness has built a structurally sound product page with strong social proof volume (1,466 reviews), a clear purchase zone with subscription toggle, bundle builder, and trust badges — but a catastrophic 34/100 PSI mobile score with a 10.4s LCP means most cold mobile visitors never see any of it. The brand's strongest dimension is purchase friction, where the CTA, shipping clarity, returns policy, and upsell mechanics are all well-executed. The single most critical gap is mobile load performance, which is actively costing the brand the majority of its paid and organic mobile traffic before a single product benefit is read.
Top Finding
PSI mobile score is 34/100 with LCP of 10.4s and TBT of 1,120ms. A 10-second largest contentful paint means the majority of cold mobile visitors will bounce before the hero image fully renders. This is the single most damaging conversion issue on the page.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.