PuckerButt Pepper Company
Food & Beveragepuckerbuttpeppercompany.com
Underperforming
out of 100
PuckerButt Pepper Company's Reaper Squeezins page has a solid foundation — product name, price, and 142 reviews are all above the fold — but it's held back by three compounding problems: a 4-field email modal that fires immediately on cold load, an image gallery with zero lifestyle content, and a 19-second LCP that will bleed mobile traffic before the page even renders. Social proof is the brand's relative strength with 142 reviews well-placed, but the brand's world-record hot pepper credibility is entirely absent from the page. The most critical single gap is the aggressive modal combined with catastrophic mobile load speed — together they likely eliminate a significant share of cold mobile visitors before any selling happens.
Top Finding
A full-screen email capture modal ('10% OFF YOUR FIRST ORDER') fires on cold load on both mobile and desktop, requiring 4 form fields (First name, Last name, Email, Phone). This is aggressive friction — four fields for a discount opt-in is above industry norm and blocks the product page immediately on arrival.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.