promixnutrition.com

Average
out of 100
Promix Nutrition's creatine page has a strong commercial foundation — clear product naming, well-structured subscription/bundle mechanics, and solid star-rating placement — but is held back by two critical gaps. The brand's strongest dimension is Purchase Friction setup (subscribe & save, bundle upsell, guarantee near CTA), but the page is severely undermined by a PSI score of 38 that delivers a 7+ second blank screen to cold mobile visitors, and by the complete absence of lifestyle imagery, video, or customer photo reviews that would build trust with a first-time buyer.
The 'Add to Bag' button on mobile appears below a long variant/subscription selection block — it is not sticky on scroll based on the screenshot. A first-time mobile visitor must scroll past serving size options, purchase type toggle, subscription details, and quantity selector before reaching the CTA, with no persistent sticky button visible.
purchase friction · high
+10 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.