Primal Kitchen
Food & Beverageprimalkitchen.com
Average
out of 100
Primal Kitchen's Mayo with Avocado Oil page has strong bones — 5,700+ reviews, a clear Subscribe & Save offer, and solid image variety — but a catastrophic mobile load time (PSI 39, LCP 25s) undermines all of it before most cold visitors ever see the content. Social proof and variant selection are the page's strongest dimensions. The single most critical gap is mobile performance: no amount of conversion optimization matters if the page takes 25 seconds to paint on a first visit.
Top Finding
PSI mobile score is 39/100 with an LCP of 25.0s and FCP of 8.8s — a first-time cold visitor on mobile waits over 8 seconds before seeing any content. TBT of 590ms indicates heavy main-thread blocking. This is a critical conversion killer for a food product where impulse purchase intent is high.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.