OLIPOP
Food & Beveragedrinkolipop.com
Average
out of 100
OLIPOP's Raspberry Sherbet page has genuinely strong above-the-fold clarity — product name, price, value proposition, and Subscribe & Save are all immediately visible on mobile — and the purchase flow is well-structured. However, the page is critically undermined by a 26/100 PSI mobile score (25-second LCP) that will cause most cold mobile visitors to bounce before the page renders, and social proof is dangerously thin at only 14 reviews with no UGC, no press bar, and no lifestyle imagery visible. Fixing mobile performance is the single most urgent priority.
Top Finding
PSI mobile score is 26/100 with an LCP of 25.2s, FCP of 6.1s, and TBT of 3,130ms — catastrophically slow cold load. A first-time mobile visitor waits over 6 seconds to see any content and 25 seconds for the main image to fully render. This alone will kill conversion for a significant share of mobile traffic.
mobile performance · critical
+7 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.