AMActivateMerchantThe DTC Benchmark
← All brands

Naples Soap Company

Beauty

naplessoap.com

Naples Soap Company page as we captured it
Captured live from the storefront, scored from the outside, the way a customer sees it.
63

Average

out of 100

Naples Soap Company's Fragrance Free Sea Salt Soap page has solid foundational clarity — product name, price, and review count are all visible above the fold on mobile — and the bundle offer adds a useful upsell hook. The brand's strongest dimension is clarity, with a clean layout and readable hierarchy. The most critical gap is a combination of a missing sticky CTA on mobile scroll and an 8.4-second LCP that will bleed cold traffic before they ever reach the buy button.

Top Finding

The 'ADD TO BAG' button is prominent on mobile but does not appear to be sticky on scroll — no persistent bottom bar is visible in the mobile screenshot as the user scrolls into the features and reviews sections. This means the CTA disappears as users read reviews.

purchase friction · high

+9 more findings in the full teardown

Get the full teardown

Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.