Mushie
Baby & Kidsmushie.com
Average
out of 100
Mushie's Silicone Baby Bib page has a clean aesthetic and solid product imagery variety, but three compounding problems suppress conversion: a catastrophic PSI score of 31 (42-second LCP on mobile), the star rating disappearing from the mobile product header, and no sticky CTA once the user scrolls. The brand's strongest dimension is purchase friction setup — the free shipping bar, cross-sell widgets, and 'Frequently Bought Together' section are all well-executed — but the mobile performance score alone is severe enough to undermine every other element on the page.
Top Finding
On desktop, '★★★★★ (203)' star rating and review count appear directly under the product title — well-placed. On mobile, however, the star rating is NOT visible above the fold or near the product title; it is absent from the mobile product header entirely, requiring the user to scroll past the large color swatch grid to find any trust signal.
social proof · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.