Made In Cookware

Kitchen

checkout.madeincookware.com

Made In Cookware page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Made In Cookware's Stainless Steel Frying Pan page has a clean, well-structured layout with strong add-on upsells, Afterpay messaging, and an impressive 12-image carousel plus UGC video content. The brand's strongest dimension is purchase friction mechanics (trust icons, add-ons, installment pay), but the single most critical gap is the complete absence of social proof near the fold — star ratings and review counts are buried in a collapsed accordion, and there are no press mentions visible anywhere on the page. Compounding this, a PSI score of 31 means most cold mobile visitors will abandon before the page even renders.

Top Finding

The 'Reviews' section is collapsed behind an accordion at the very bottom of the page. No star rating or review count is visible near the product title on mobile — a critical trust signal is completely absent above the fold and even near the CTA.

social proof · critical

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.