Made In Cookware

Home Goods

madeincookware.com

Made In Cookware page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Made In Cookware's Carbon Steel Griddle page has a strong foundation — 2,960 reviews with a 4.5-star rating visible near the title, clear pricing, bundle upsells, and a rich video gallery — earning it an Average score of 64/100. Social proof volume and visual merchandising depth are the page's strongest dimensions. The single most critical gap is mobile performance: a PSI score of 49 and an 8.2s LCP mean a significant portion of cold mobile visitors will bounce before the page even loads, and the absence of a sticky CTA bar means those who do stay have unnecessary friction completing the purchase.

Top Finding

The 'Add to Cart' button is prominent on mobile and appears sticky-adjacent (visible in the CTA zone), but on scroll it does not appear to be a persistent sticky bar — the CTA disappears as the user scrolls into the description and accordion sections, requiring a scroll back up to purchase.

purchase friction · high

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.