Mad Hippie
Beautymadhippie.com
Average
out of 100
Mad Hippie's Vitamin C Serum page has a genuinely strong above-the-fold experience on mobile — product name, price, value prop, star rating, and guarantee are all visible without scrolling, which is rare. However, the page is critically undermined by a PSI mobile score of 29/100 (17-second LCP) that will cause most cold paid traffic to bounce before seeing any of that content. The second major gap is thin visual merchandising — only 2 images and no video in a category where transformation imagery and UGC photo reviews are the primary purchase drivers.
Top Finding
PSI mobile score is 29/100 with an LCP of 17.0 seconds and TBT of 25,410 ms — catastrophically slow. A first-time cold visitor on mobile will stare at a blank or partially loaded screen for 17 seconds before the hero image renders. This alone will kill a significant share of paid traffic.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.