LMNT
Supplementsdrinklmnt.com
Average
out of 100
LMNT has a genuinely strong foundation — 84,376 reviews with star ratings near the title and a well-structured flavor/bundle selector on desktop are best-in-class for the supplement category. However, the mobile experience is critically broken: a PSI score of 37 with a 19.8s LCP and a full-screen cookie banner that buries the product name, price, and CTA means cold mobile visitors are effectively blocked from converting. The single most critical gap is mobile page performance and the cookie overlay interaction, which together make the above-the-fold experience unusable for the majority of first-time traffic.
Top Finding
Product name 'LMNT Zero-Sugar Electrolytes' is partially cut off on mobile by the cookie consent banner, making it unreadable above the fold without dismissing the overlay. Price ('$1.50 / Stick') is not visible on mobile above the fold at all — it only appears on desktop.
clarity · high
+10 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.