Kettle & Fire
Food & Beveragekettleandfire.com
Average
out of 100
Kettle & Fire's Chicken Bone Broth page has a solid commercial foundation — 4,091 reviews at 4.8 stars, a well-structured subscribe-and-save module, and clear quantity-based pricing — but a catastrophic PSI score of 33 means most cold mobile visitors never experience any of it. Social proof and purchase friction mechanics are the page's strongest dimensions, while mobile performance and the absence of video content are the most critical gaps holding back conversion.
Top Finding
PSI mobile score is 33/100 with LCP of 9.0s, FCP of 5.0s, and TBT of 1,360ms — a cold first-time mobile visitor waits nearly 9 seconds to see the main product image. This is a severe drop-off risk before any selling even begins.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.