Javvy Coffee
Food & Beveragejavycoffee.com
Average
out of 100
Javvy Coffee has a genuinely strong foundation — 22,060 reviews prominently placed, a clear bundle-builder with subscription savings, and a compelling flavor range — but the page is held back by three compounding problems: a catastrophic mobile load time (PSI 30, LCP 12.9s), no sticky CTA on mobile forcing users to scroll past 16 flavor rows to buy, and price visibility that is completely absent above the fold on mobile. Social proof is the brand's strongest dimension, while mobile performance and purchase friction are the most urgent conversion killers.
Top Finding
The bundle-builder mechanic requires users to scroll through 16+ flavor options before reaching the Subscribe & Save / One-time Purchase toggle and a final CTA. On mobile, there is no sticky 'Add to Cart' button visible — the CTA is buried at the bottom of a very long flavor list. The greyed-out 'Select at least 1 bag' button on desktop confirms no persistent sticky CTA exists until a selection is made.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.