Japanese Green Tea Co.
Food & Beveragejapanesegreenteain.com
Average
out of 100
Japanese Green Tea Co.'s Issaku Reserve page has a solid structural foundation — price, product name, star rating, subscription toggle, and shipping info are all above the fold — but the page underperforms for a premium $80 product. The strongest dimension is purchase friction mechanics (subscription, installments, free shipping), but the single most critical gap is a catastrophic mobile performance score of 34/100 with a 9.6-second LCP that will cause most cold mobile visitors to bounce before the page loads. The money-back guarantee and championship credentials are also significantly undersold.
Top Finding
The '30 Days Money Back Guarantee' is listed as a collapsed accordion item below the fold — it is not surfaced near the CTA as a visible reassurance element. A first-time visitor paying $80 for tea needs this guarantee visible without having to hunt for it.
purchase friction · high
+8 more findings in the full teardown
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.