Jacked Factory
Supplementsjackedfactory.com
Average
out of 100
Jacked Factory's EAA Surge page has a clean, functional structure — product name, price, variants, and a subscribe-and-save toggle are all well-executed — making Purchase Friction its relative strongest dimension. However, the page critically lacks lifestyle imagery, any form of photo reviews or press validation, a sticky mobile CTA, and a hero value proposition beyond the product name. The 52/100 PSI score with a 5.3s LCP means a large share of cold mobile visitors will bounce before the page even loads, compounding every other conversion gap.
Top Finding
No customer photo reviews or UGC are visible anywhere on the page in either screenshot. No press mentions, 'As Seen In' bar, or named certifications (e.g., Informed Sport, NSF) are present. The only trust signal is the star rating block, leaving significant credibility on the table for a supplement brand where third-party validation is critical.
social proof · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.