Isopure
Supplementstheisopurecompany.com
Underperforming
out of 100
Isopure's Collagen Peptides page has a functional purchase flow with a well-executed Subscribe & Save toggle and clear pricing, but it critically underperforms on visual merchandising (zero lifestyle imagery or video) and mobile performance (PSI 32, LCP 6.9s). The page's strongest dimension is its purchase friction setup — the subscription option is clearly communicated — but the absence of lifestyle content, a sticky CTA, a visible guarantee, and trust certifications leaves significant conversion value on the table for a brand competing in a crowded supplement category.
Top Finding
Desktop thumbnail rail shows only 3 product images (all appear to be pack shots / label variants — no lifestyle imagery visible). Mobile shows a single hero product shot with dot indicators suggesting 2 images. No video content is present anywhere on the page. There are zero lifestyle images showing the product in use (e.g., someone mixing it into a drink, active person, beauty context). All imagery is white-background product photography only.
visual merch · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.