innisfree
Beautyus.innisfree.com
Average
out of 100
innisfree's Green Tea Ceramide Milk page has a solid structural foundation — clear product name, visible price, star rating near the fold, subscribe-and-save toggle, and genuine UGC lifestyle imagery — but it is severely undermined by a catastrophic mobile performance score of 26/100 with an 11.5-second LCP that will lose most cold paid-social traffic before the page renders. The brand's strongest dimension is clarity, where price, product name, and variant selection are all well-executed. The single most critical gap is mobile page speed, which makes every other optimization on this page irrelevant for the majority of first-time visitors arriving on mobile.
Top Finding
PSI mobile score is 26/100 with LCP of 11.5s, FCP of 4.4s, TBT of 1,690ms, and CLS of 0.127. A cold first-time mobile visitor waits over 11 seconds to see the main product image — a catastrophic load experience that will bleed traffic before a single product element renders.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.