healthybonesco.com

Average
out of 100
Healthy Bones Co. has a well-structured value proposition and a strong headline ('Not Your Average Collagen!') with credible clinical ingredient callouts, making Clarity its strongest dimension. However, the page is critically undermined by a PSI mobile score of 35 with an 11.6-second LCP that will cause most cold mobile visitors to bounce before seeing anything, and the absence of a sticky CTA means those who do stay must scroll through a three-step selection flow with no persistent buy button. Fixing mobile performance and adding a sticky purchase CTA are the two changes most likely to move conversion immediately.
No sticky Add to Cart button is visible on mobile scroll. The page uses a stepped selection flow (Step 1: Packaging, Step 2: Quantity, Step 3: Offer) which pushes the actual purchase CTA far below the fold. There is no persistent bottom bar with a buy button visible in the mobile screenshot, meaning a user must scroll through all three steps before they can tap to purchase.
purchase friction · critical
+8 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.