Gravgear
Fitness & Sportsthegravgear.com
Average
out of 100
Gravgear's gymnastic rings page has a solid foundation: clear product name and price above the fold, a meaningful discount badge, and a thumbnail gallery with good image count. The brand's strongest dimension is Clarity, where pricing, badges, and product identity are well-executed above the fold. The single most critical gap is mobile performance — a 16.7s LCP means most cold mobile visitors bounce before seeing the product, and the absence of a sticky CTA means those who do scroll lose the purchase button entirely.
Top Finding
The 'ADD TO CART' button is visible above the fold on mobile but does not appear to be sticky on scroll — no persistent bottom bar is visible in the mobile screenshot as the user scrolls past the fold. This means the CTA disappears as users read the product description.
purchase friction · high
+8 more findings in the full teardown
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.