Equip
Supplementsequipfoods.com
Average
out of 100
Equip's Prime Protein page has strong bones — 9,225 reviews with prominent placement, a clear subscription/one-time purchase toggle, solid variant UX, and meaningful trust signals like third-party lab testing. Social proof volume and purchase flow structure are the page's strongest dimensions. However, a catastrophic PSI score of 32 (LCP 31.7s) means most cold mobile visitors bounce before the page loads, and the price is buried below the fold on mobile, creating two compounding barriers to conversion that undermine everything else the page does well.
Top Finding
PSI mobile score is 32/100 with an LCP of 31.7s and FCP of 9.0s — catastrophic load times for a cold mobile visitor. TBT of 1,150ms means the page is unresponsive for over a second after it begins loading. This will cause significant bounce before the page is even interactive.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.