Eat SuperPlants Inc. (Super Plants)

Super Plants has a clean, on-brand product page with solid image variety, a well-structured subscription toggle, and above-the-fold product name and price — but the page underperforms on the signals that close cold traffic. The single most critical gap is the combination of no sticky CTA on mobile and a 19-second LCP, meaning paid visitors are waiting nearly 20 seconds for the page to load and then have no persistent path to purchase once they start reading. Social proof is thin (74 reviews, no photo reviews, no press), and the absence of a guarantee near the CTA removes the safety net that supplement buyers need to convert.