Earth Fed Muscle
Supplementsearthfedmuscle.com
Average
out of 100
Earth Fed Muscle's Chocolate Shakeup page has a strong foundation — 5,052 reviews near the title, a well-structured Subscribe & Save upsell, and clear benefit checkmarks — but it underperforms on the elements that close cold visitors. The most critical gaps are a missing sticky CTA on mobile scroll, no visible return guarantee near the buy button, no press or UGC social proof, and a PSI score of 46 that means many mobile visitors never see the page fully load. Social proof infrastructure exists (review count is excellent) but the page fails to leverage it with photo reviews, press logos, or named certifications that would justify a $64.99 first purchase.
Top Finding
No customer photo reviews or UGC are visible anywhere in either screenshot. No 'As Seen In' press bar, named media mentions (e.g., Men's Health, Forbes), or third-party certification badges (beyond the on-label 'Truly' badge) are shown on the page. The 'THIRD-PARTY CERTIFIED' checkmark is present but no certifying body is named, reducing trust impact.
social proof · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.