cart.drinklmnt.com

Average
out of 100
LMNT's product page has a strong commercial foundation: 84,000+ reviews prominently placed, a clear subscribe-and-save offer, and transparent shipping and refund policies all above the fold. The brand's strongest dimension is purchase friction reduction, where the subscription toggle and guarantee copy are well-executed. The single most critical gap is mobile performance — a 28-second LCP means the majority of cold mobile traffic never sees any of these strengths before bouncing.
PSI mobile score is 51/100 with an LCP of 28.0 seconds and FCP of 12.3 seconds. These are critically slow load times for a cold mobile visitor — the page will appear blank or partially rendered for over 12 seconds on a typical mobile connection, causing significant bounce before the product is even seen.
mobile performance · critical
+7 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.