Craftmix

Food & Beverage

craftmix.com

Craftmix page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Craftmix's Espresso Martini page has a clean, well-structured purchase flow with smart variant selection, a visible subscription toggle, and clear shipping info — the purchase friction dimension is the page's strongest area. However, the page is critically undermined by only 14 reviews (far too few to build cold-traffic trust), a complete absence of video or UGC, and a devastating 35-second mobile LCP that will cause most first-time visitors to bounce before the page loads. Fixing mobile performance and social proof volume are the two highest-leverage interventions available.

Top Finding

Star rating (5 stars) and review count ('14 REVIEWS') are visible near the product title on both mobile and desktop — good placement. However, 14 reviews is extremely low volume for a DTC food/beverage brand and will undermine trust for cold traffic visitors who use review count as a proxy for brand legitimacy.

social proof · critical

+8 more findings in the full teardown

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.