cozyearth.com

Average
out of 100
Cozy Earth's Body Butter page has a solid structural foundation — clear product name and price above the fold, a Subscribe & Save option, delivery urgency messaging, and a rich desktop image gallery — but it critically underperforms on mobile where it matters most. The page's strongest dimension is visual merchandising on desktop, with 6+ varied lifestyle and ingredient images. The single most critical gap is mobile performance: a PSI score of 27 and a 23.7-second LCP means the majority of mobile visitors will abandon before the page even loads, rendering every other optimization irrelevant.
'AWARDED OPRAH'S FAVORITE THINGS 2023' appears as body copy inside a collapsed accordion section — it is not surfaced as a prominent badge, press bar, or trust signal near the CTA. This is one of the most powerful credibility signals available and it is effectively hidden from most mobile visitors.
social proof · critical
+9 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.