Cove USA
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Average
out of 100
Cove USA has a strong social proof foundation — 12,675 reviews at 4.94 stars displayed near the fold is genuinely impressive and the page's clearest conversion asset. However, the page is critically undermined by a 33/100 PSI mobile score with a 14.8-second LCP that will bleed paid traffic before the page loads, and the absence of a sticky CTA, shipping clarity, and return guarantee near the buy button creates unnecessary friction at the moment of purchase. Fixing mobile performance and adding a persistent sticky CTA are the two highest-leverage interventions available.
Top Finding
The 'ADD TO CART — $30.00' button is visible on mobile but does not appear to be sticky on scroll — below the fold, no persistent CTA bar is visible in the screenshot. A customer scrolling through the 12-row color variant grid or the product details section has no persistent buy button.
purchase friction · high
+9 more findings in the full teardown
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.