Brush On Block
Beautybrushonblock.com
Average
out of 100
Brush On Block's BOB KIDS SPF 30 page has solid structural bones — product name, price, and star rating are all above the fold on mobile, and the subscription toggle shows LTV thinking. The brand's strongest dimension is Clarity, where the essentials are well-organized. However, the page is critically undermined by a PSI mobile score of 27 with a 24.9-second LCP that will cause the majority of cold mobile visitors to abandon before the page loads, and the absence of any video content leaves the product's core differentiator (the brush-on powder format) unexplained to first-time buyers.
Top Finding
PSI mobile score is 27/100 with LCP of 24.9s and TBT of 2,000ms. A 25-second largest contentful paint means most cold mobile visitors will bounce before the page is usable. FCP at 9.4s is also critically slow.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.