bellacoterie.com

Average
out of 100
Bella Coterie has a well-structured product page with strong social proof fundamentals — 5,000+ reviews and a clear star rating near the fold — and solid clarity on desktop with a benefit-driven headline and visible pricing. However, the page is critically undermined by a PSI mobile score of 35 with a 37-second LCP, meaning most cold mobile visitors never see the page at all. The single most critical gap is mobile performance, which must be resolved before any other optimization will meaningfully move conversion rates.
PSI mobile score is 35/100 with an LCP of 37.3 seconds and FCP of 6.0 seconds — a cold mobile visitor waits over 6 seconds before seeing any content and over 37 seconds for the largest element to load. TBT of 860 ms indicates heavy main-thread blocking. This is a critical conversion killer.
mobile performance · critical
+7 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.