Atlas Coffee Club
Food & Beverageatlascoffeeclub.com
Average
out of 100
Atlas Coffee Club has a well-structured gift subscription page with strong clarity — the product name, pricing tiers, and target customer (gift-givers) are all communicated effectively above the fold on mobile, and press mentions from Forbes and Bazaar add credibility. However, the page is critically undermined by a PSI mobile score of 9/100 (LCP 13.2s), which means most cold mobile visitors never see the page at all. The single most critical gap is mobile performance, compounded by the complete absence of customer reviews or star ratings near the CTA, leaving a $55–$189 gift purchase unsupported by peer social proof.
Top Finding
PSI mobile score is 9/100 — catastrophically slow. LCP of 13.2s, FCP of 5.8s, TBT of 2,060ms, and CLS of 0.468 mean most cold mobile visitors will bounce before the page is interactive. This is the single biggest conversion killer on the page.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.