Ancient Nutrition
Supplementscheckout.ancientnutrition.com
Average
out of 100
Ancient Nutrition's Creatine + Collagen page has a functional purchase flow with a clear subscribe-and-save offer and decent variant selection, but it is critically undermined by a 34/100 PSI mobile score with a 20-second LCP that will bleed cold traffic before the page loads. The brand's strongest dimension is purchase friction, where the sticky CTA, subscription toggle, and upsell module are all present. The single most critical gap is the combination of catastrophic mobile performance and a below-average 3.88-star rating with only 58 reviews — both of which signal low trust to a first-time visitor in a highly competitive supplement category.
Top Finding
Star rating (3.88 out of 5) and review count (58) are visible near the top of the page on both mobile and desktop — good placement. However, 3.88 stars is a below-average rating for the supplement category where top performers typically show 4.5+, and 58 reviews is a low volume that may undermine trust.
social proof · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.