Amazing Grass
Supplementsamazinggrass.com
Average
out of 100
Amazing Grass has a solid foundation with strong review volume (1,152 reviews at 4.6 stars), a well-structured subscription upsell, and clear benefit bullets — but the page is let down by three critical gaps. Social proof is the strongest dimension, while mobile performance (PSI 35) is the single most critical failure, with an 18.8-second LCP that will cause most cold mobile visitors to abandon before the page renders. The absence of a sticky CTA and any return/guarantee signal near the buy button further suppresses conversion for the visitors who do stay.
Top Finding
The 'ADD TO CART' button is visible at the bottom of the mobile screenshot but does not appear to be sticky on scroll — the button is only present at its natural page position. A first-time visitor scrolling through the long bullet list and subscription options has no persistent CTA anchor.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.