Alani Nu

Supplements

alaninu.com

Alani Nu page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Alani Nu's Sherbet Swirl page has a solid structural foundation — clear product name, price, subscription toggle, and massive review volume — but three critical failures undercut conversion: the 20,930 reviews fail to render on mobile (showing '0 Reviews'), all imagery is sterile product-only shots with no lifestyle content or video, and a PSI score of 19/100 means the page loads catastrophically slowly for cold mobile visitors. The brand's strongest dimension is purchase friction mechanics (subscription toggle, store finder, variant swatches), but the mobile performance crisis and broken social proof are the most urgent gaps to close.

Top Finding

All visible images are isolated product shots on a plain grey/white background — front of can, back of can, nutrition label. There is zero lifestyle imagery showing the drink in use, in hand, at the gym, or in a social setting. The can label art is vibrant but the page staging is sterile.

visual merch · critical

+9 more findings in the full teardown

Get the full teardown

Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.