1st Phorm
Supplements1stphorm.com
Average
out of 100
1st Phorm's Micro Factor page has a solid foundation — strong review volume (7,622 reviews) displayed prominently above the fold, a clear subscription/one-time purchase toggle with Klarna financing, and readable mobile layout. The brand's strongest dimension is Clarity, with product name, price, and star rating all visible without scrolling. The most critical gap is a combination of catastrophic mobile page speed (PSI 39, LCP 5.3s) and a severely thin image gallery (only 2 images), which together undermine conversion for the cold mobile traffic this page is likely receiving from paid ads.
Top Finding
Only 2 images are visible in the mobile carousel (indicated by 2 dots below the hero image) — one product shot and one lifestyle image of a man in a kitchen. Desktop thumbnail rail shows only 2 images as well. For a $65–$70 supplement product, this is a critically thin image gallery; no ingredient callout images, no flat-lay, no in-hand shots.
visual merch · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.