AMActivateMerchantThe DTC Benchmark
← Supplements

Product page profile

Root + Bones

rootandbones.com ↗

An outside-in snapshot of Root + Bones's storefront, scored from public data and benchmarked against Supplements brands. Part of 557 supplements stores in the index.

Median price

$68

+79% vs category

Catalog size

72

products

Images / product

3.4

Price range

$2–$169

Store age

4.3y

since 2022

Reviews (store)

135

4.95★ avg

AI-Shoppable

92 / 100 · Strong

Product structured data is present and AI crawlers are allowed. 1 of 11 signals still missing.

What’s limiting AI from reading this page

  • Ratings in structured data.
✓Product structured data (JSON-LD)
✓Price in structured data
✓Availability in structured data
✗Ratings in structured data
✓Brand in structured data
✓Image in structured data
✓Description in structured data
✓SKU / GTIN identifier
✓Open Graph product tags
✓Meta description
✓AI crawlers allowed (robots.txt)

Merchant contact

customersupport@rootandbones.comArcata, CA
instagram ↗

Go deeper

This is the surface read. The full teardown scores the conversion experience.

We'll run Root + Bones's hero product page through the full rubric, clarity, social proof, purchase friction, merchandising, mobile, with a prioritized fix list and the named competitors ahead.