AMActivateMerchantThe DTC Benchmark
← Kitchen

Product page profile

Middleton Made Knives

middletonmadeknives.com ↗

An outside-in snapshot of Middleton Made Knives's storefront, scored from public data and benchmarked against Kitchen brands. Part of 338 kitchen stores in the index.

Median price

$280

+537% vs category

Catalog size

45

products

Images / product

2

Price range

$15–$980

Store age

3y

since 2023

Reviews (store)

32

4.92★ avg

AI-Shoppable

86 / 100 · Strong

Product structured data is present and AI crawlers are allowed. 2 of 11 signals still missing.

What’s limiting AI from reading this page

  • Ratings in structured data.
  • SKU / GTIN identifier.
✓Product structured data (JSON-LD)
✓Price in structured data
✓Availability in structured data
✗Ratings in structured data
✓Brand in structured data
✓Image in structured data
✓Description in structured data
✗SKU / GTIN identifier
✓Open Graph product tags
✓Meta description
✓AI crawlers allowed (robots.txt)

Merchant contact

twitter ↗facebook ↗instagram ↗

Go deeper

This is the surface read. The full teardown scores the conversion experience.

We'll run Middleton Made Knives's hero product page through the full rubric, clarity, social proof, purchase friction, merchandising, mobile, with a prioritized fix list and the named competitors ahead.